Let Pragati Rice bring the Pujor Amej!

30 September, 2022


The popular rice variety ‘Gobindobhog’ is used to make khichudi in Bengali households during the Durga Puja celebrations. Khichudi which is presented before Maa Durga is called ‘Khichuri Bhog’ and is an important element of the Durga Puja. Gobindobhog has a great aroma, which makes it the best option for this special delicacy. It is short, white in color, and has the unusual property of preserving its aroma and buttery flavor all year long. When made using this rice, this treat is not only soothing but also brings back pleasant childhood memories of family meals.

The Gobindobhog rice produced by the Pragati Rice house is organically grown on land in West Bengal’s Nadia, Burdwan and other districts. It is prepared in the most hygienic manner possible so that the customers can take pleasure in its freshness, scent, and flavor. This rice helps digestion and brightens our skin when consumed. Khichudi is rich in nutrients such as calcium, vitamins, and carbohydrates.

Pragati Rice’s ‘Gobindobhog rice’ brings the pujor amej with its flavorful taste and nostalgic aroma! This Durga Puja, get together with your friends and family and enjoy a fulfilling Khichudi meal on any of the days of the Durga Puja and spend the best time possible!

Pragati Rice wishes you all a very Happy Durga Puja!